Kotick: EA has "lost its way"

“It’s like, if you have no other option, you might consider them,” he told Edge.“They have some… the team that makes Madden is a really great team, it’s been able to manage, capture and keep some good people.“But we have no shortage of opportunity to recruit out of EA – that’s their biggest challenge: its stock options have no value. It’s lost its way.”Kotick adds EA will “struggle” to find top-notch developers until “it has success, and hits, and gets that enthusiasm back for the company.”